Aligning Performance with Growth
Achieving remarkable results through comprehensive, high-impact campaigns.
Trulioo was grappling with the need to improve its overall lead-generation process. Their CPL was skyrocketing and leads were far out of target criteria.
As a result, their pipeline growth was stagnant, and conversions from Lead to MQL were dismal. The challenge was to enhance brand visibility and engagement within the Target ICP, while simultaneously reducing costs and boosting conversion rates.
We implemented a comprehensive full-funnel approach, placing an emphasis on paid social and leveraging precise audience targeting using Metadata.io.
Diverse marketing assets were implemented to engage our target audiences and capture insights into engagement by topic. We also performed a strategic revamp of our Google Ads strategy, focusing on brand and competitor keywords, boosting Trulioo's brand visibility and reducing CPC.
Anomalo grappled with an unfeasibly high cost per lead, making it arduous to expand customer acquisition without quickly draining their marketing resources.
Moreover, their ad campaigns were plagued by low click-through rates (CTRs), suggesting that their messaging and targeting failed to connect with their ICP.
Despite possessing a comprehensive product, Anomalo encountered difficulties in differentiating themselves from rivals and conveying their exclusive value proposition to prospective clients.
We gained a deep understanding of Anomalo's target audience, focusing on their pain points, needs, and preferences. We then emphasized the platform's ease-of-use, comprehensive compliance features, and high-level security.
We launched upwards of 150 experiments over the course of Q4, testing different audience variations/segments reaction to multiple creatives & images on LinkedIn and Facebook.
This data-driven approach allowed us to optimize ad targeting and messaging, resulting in higher engagement and improved conversion rates.
Chief Operating Officer