Clients

Aligning Performance with Growth

Achieving remarkable results through comprehensive, high-impact campaigns.

$2,500 > $500

$2,500 > $500

$2,500 > $500

Per MQL

Per MQL

Per MQL

+64%

Increase in Pipeline

Increase in Pipeline

Increase in Pipeline

$11 > $3

$11 > $3

CPC on Google

CPC on Google

CPC on Google

Challenge

Trulioo was grappling with the need to improve its overall lead-generation process. Their CPL was skyrocketing and leads were far out of target criteria.
As a result, their pipeline growth was stagnant, and conversions from Lead to MQL were dismal. The challenge was to enhance brand visibility and engagement within the Target ICP, while simultaneously reducing costs and boosting conversion rates.

Solution

We implemented a comprehensive full-funnel approach, placing an emphasis on paid social and leveraging precise audience targeting using Metadata.io.
Diverse marketing assets were implemented to engage our target audiences and capture insights into engagement by topic. We also performed a strategic revamp of our Google Ads strategy, focusing on brand and competitor keywords, boosting Trulioo's brand visibility and reducing CPC.

"The Bisaria team is leaps and bounds above any agency we’ve worked with. They quickly understood our business, ideal customer and stage — and operated as an extension of our team."

Julie Radhina

Stephen Ruff

Co-Founder

Challenge

Anomalo grappled with an unfeasibly high cost per lead, making it arduous to expand customer acquisition without quickly draining their marketing resources.
Moreover, their ad campaigns were plagued by low click-through rates (CTRs), suggesting that their messaging and targeting failed to connect with their ICP.
Despite possessing a comprehensive product, Anomalo encountered difficulties in differentiating themselves from rivals and conveying their exclusive value proposition to prospective clients.

Solution

We gained a deep understanding of Anomalo's target audience, focusing on their pain points, needs, and preferences. We then emphasized the platform's ease-of-use, comprehensive compliance features, and high-level security.
We launched upwards of 150 experiments over the course of Q4, testing different audience variations/segments reaction to multiple creatives & images on LinkedIn and Facebook.
This data-driven approach allowed us to optimize ad targeting and messaging, resulting in higher engagement and improved conversion rates.

0.75x > 2.5x

0.75x > 2.5x

0.75x > 2.5x

ROAS per Opportunity

ROAS per Opportunity

ROAS per Opportunity

+38%

Paid Social Conversions

Paid Social Conversions

Paid Social Conversions

-41%

Decrease in CPC

Decrease in CPC

Decrease in CPC

“Bisaria Digital revolutionized our perspective on the sales process. As a comprehensive agency, they managed to double our marketing pipeline within just half a year. The Bisaria team is resourceful, inventive, and extremely efficient.

“Bisaria Digital revolutionized our perspective on the sales process. As a comprehensive agency, they managed to double our marketing pipeline within just half a year. The Bisaria team is resourceful, inventive, and extremely efficient.

“Bisaria Digital revolutionized our perspective on the sales process. As a comprehensive agency, they managed to double our marketing pipeline within just half a year. The Bisaria team is resourceful, inventive, and extremely efficient.

Andrew Preston

Chief Operating Officer

Need backup? Let’s talk.

Need backup? Let’s talk.

Need backup?
Let’s talk